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Laura Bravo G

Management of teams dedicated to digital solutions focused on ads, UI and web projects

Employed Open to opportunities
Quick to learn and amicable to new technologies in the design of digital solutions. Responsible, attentive to detail, and good at team work.

Nexus Creative Solutions Leader - EMEA

GroupM
Since March 2022
  • Lead and supervise multi-skill team to build different ad formats for multi channel solutions in programmatic media: display, video, rich media, DOOH, CTV. Dedicated entirely to the EMEA region and also covering MENA.
  • Setup and test for dynamic campaigns for display, video, DOOH and CTV channels across diverse adservers.
  • Offering advice for what ad formats and characteristics will work best according to region, market, brands and KPIs tied to available platforms and budgets.

Xaxis Creative Studios - Digital producer

XAXIS CO
May 2021 to February 2022
  • Coordination with multi-skill teams to adapt dynamic campaign pieces through ad tools.
  • Adapting and creating digital ad pieces from key visuals: carousels, videoskins, count-downs, reactive scrollers, interscrollers, interactive videos, etc.

UX analyst & digital project manager

MullenLowe Group
April 2019 to April 2021
  • Making navigation flows, budgets and time tables for digital projects.
  • Planning processes for designing user interfaces.

Webmaster & digital project management

Ogilvy Bogotá
May 2017 to March 2019
  • Content management of multiple websites.
  • Websites, webapps & apps: planning navigation flows and designing user interfaces for multiple devices.
  • Front end for newsletters and landings.
  • Support in training tools and methodologies for project management for important brands such as Diageo and Nestlé.

Digital creative leader

LeaP Simple
May 2015 to April 2017
  • Planning and design for digital projects, as well as the assembly of the interfaces in multiple languages for multiple platforms and devices (web pages, apps, software, etc.).
  • Selection of candidates, training in methodologies / languages and coordination of the creative and graphic processes of junior designers.

Graphic designer

LeaP Simple
May 2014 to May 2015
  • Creation and improvement of digital pieces (banners, newsletters, images for publications on social networks).
  • Management of web content on various platforms.
  • Development user interfaces for mobile devices.
Credential: cKXfQG

Creative Certification Exam

Google

Since April 2024

Creative writting course

Universidad de los Andes

February 2020 to September 2020

Google Analytics

Google Academy

February 2018

Graphic Design

Universidad Jorge Tadeo Lozano

2011 to 2014

Industrial Design

Universidad Jorge Tadeo Lozano

2008 to 2012
  • Google Web Designer
  • Google Studio
  • Choreograph Create Adserver
  • Google Campaign Manager
  • Celtra
  • Jivox
  • Flashtalking
  • Adition Adserver
  • Adform Adserver
  • SeenThis
  • Scrum methodology.
  • Task & project management tools such as Mavenlink, COR, Asana.
  • Quality control for personalized campaigns in programmatic
  • Quality controls in navigation flows for digital projects.
  • Site & navigation maps
  • Wordpress
  • Microsoft Sharepoint
  • Life ray
  • One Web
  • Sitefinity
  • Drupal
  • Laravel Voyager
  • Hubspot CMS Hub
  • English (fluent)
  • Spanish (native)
  • Japanese (basic)
  • Figma
  • UXPin
  • inVision
  • Axure
  • Photoshop
  • Illustrator
  • Corel Photo Paint
  • Corel Draw
  • Scale figure collection
  • Digital & traditional illustration
  • Japanese animation & comic
  • Creative writing
  • Literature: horror, sci-fi, fantasy